The Science of Storytelling

Why stories make us human and how to tell them better.

There have been many attempts to understand what makes a good story – but few have used a scientific approach.

In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.

Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.